Why this matters
Accessible design is about good design for everyone.
When the design system and its team align with accessibility requirements, it’s natural for best practices to become embedded in your products.
Team commitment KPIs
What requirements must the team agree to meet if your organization is going to be successful?
It’s more than visuals, it’s about processes
Design systems need to do more than just look accessible. There are key actions the team must take to ensure accessibility actually happens.
Design system onboarding
As new designers are trained as employees or contractors, it’s important they are briefed on accessibility and what their responsibilities are.
Best practices and accessibility briefing
In addition to knowing design best practices, designers need to know that the design system team is there to support them when product owners push back on accessible design principles.
Requirements and policies included
The design system’s requirements should mirror the accessibility policies and serve as a structure to support designers if accessibility priorities are called into question.
Design systems support designers
A design system doesn’t exist to limit creativity, it exists to free designers up to do their best work within the greater ecosystem of products and experiences without having to reinvent the wheel.
Defining and publishing a rigid but adaptable design system means the designers can lean on those requirements and policies to do great work for customers, even when a product owner wants to deviate from the design system.
An incomplete list of why product owners deviate from design systems:
- They saw something they thought was cool on another website.
- Standing out from the other product owners seems like the way to get ahead.
- Having never been briefed, they misunderstand how design systems work for them.
- They seem themselves as the true design visionary.
It is important that the design system team feels empowered to advocate for accessibility policies and requirements because there may be times when product owners will disagree with design system patterns or be unwilling to prioritize accessibility.
Expectations for review deliverables
Design is not your most important deliverable.
The most important artifact from the design process is the conversation the designer should have with the rest of the team about the experience you want for your customers. The design itself is just the outline of that conversation.
1. Accessibility first approach
You make better products for everyone when you put people with disabilities first in your design considerations.
Designers should show up to design reviews having considered accessibility features, which may include conducting well-rounded research or considering use cases for people using assistive technology.
2. Annotation layer and stickers
Designers will need uniform tools for describing basic accessibility features of pages. Common annotations will include:
- Alternative text
- Focus and reading order
- Naming of chosen UI components (ex: button vs toggle switch)
- Page title
- HTML landmarks
Stickers are usually placed on a file layer devoted to accessibility annotation in the file deliverables.
3. Defined interactions for custom components
Specialized components modifying or combining interactions need clear direction on keyboard and screen reader experience.
Example: Password input
A well-designed password input will include a “show password” option. Upon clicking the button, the password is toggled between visible letters and •••••.
The team should be able to answer:
- When should the screen reader user be notified their password is visible?
- What language should describe the hidden or visible state of the input?
- How will the screen reader declare the “show password” is visible?
The team should be able to answer:
- Will the arrow keys operate the carousel?
- Does the spacebar pause the carousel?
- What interactions should be documented with testing instructions?
4. Contrast meets requirements
All text and interactive elements should meet contrast requirements. You can easily check with automated tools.
Accessible design patterns
Ensure the design system accounts for accessibility by default in the individual components and the way it is used.
For example, it’s not enough to simply meet contrast guidelines if the headings are in illogical order.
Headings are more than bigger, bolder text. They contain meaning that forms an outline of the page.
- Start with a single
- This is the meaningful title of the page.
- There should be only one.
- Title major sections with
- Subsections of the
<h2>should be an
- It should be rare that
<h4>and beyond is required.
- Only exceedingly long or extremely complex pages will need
This recipe’s headings are logical and give the page structure.
Decouple headings from styles
Component libraries must decouple styles and style names from heading levels, allowing h1, h2, or h3 to be sized with CSS independent of their headings.
When heading level is directly coupled to size, developers will use headings out of logical order to simply make text bigger or smaller, rather than using them with their semantic purpose.
- NATO alphabet (alfa, bravo, charlie, delta, echo, foxtrot)
- Greek letters (alpha, beta, gamma, delta, upsilon, zeta)
- Size based (gigantic, huge, large, medium, normal)
This kind of pattern allows for text other than headings to be sized large without adding unwanted semantic meaning.
<h1 class="large">About our coffees</h1>
<p class="gigantic">All beans are on sale</p>
Using plain language
Not everyone understands content the same way. Emphasize being clear before being clever in your style guides. Plain language makes content easier for all customers to consume and understand.
- Avoid using idioms or implying jokes. This can be difficult for people who don’t speak english as a first language.
- Avoid technical jargon if a simpler explanation will do
Vertical layout for forms
Form inputs and labels should not be spread across the page. Establish a vertical stacking of labels and inputs in the design system.
Stacking content vertically on the page does not represent a challenge for people because it’s customary to scroll up and down.
However, people with low vision may zoom in on their screen, meaning they only see a portion of the desktop layout. This makes it easy to miss required inputs on other columns of the layout.
Research consistently shows that stacked vertical layouts convert better and are more intuitive.
Alt text conventions
Precise alt text conventions should be fine-tuned in your copywriting style guide.
Each image should have alt text for screen readers, unless including it would be annoyingly repetitive.
- Define alt text for images or icons when the image adds editorial meaning to the page.
- Good alt text allows anyone who can’t see the screen to describe it to someone else.
- Leave the alt attribute empty if an icon doesn’t add meaning or would be repetitive.
More of an art than a science
The copywriting style guide should determine a consistent voice for writing alt text and when to leave alt text undefined.
For instance, questions of when to call out gender, race, sexual orientation, etc., can be difficult to answer.
- Describe a banner image of a model using your product.
- Describe an image of your product in a specific color or configuration.
- Don’t describe a generic shoe icon next to a headline that says “Shoes”.
Sufficient contrast & text size
All components should be able to be mixed and matched and still meet contrast requirements.
For people with low vision, high contrast between text and background makes content consumable. Keeping text a comfortable size helps everyone.
Avoid pure black
Don’t use black (#000000) on white (#ffffff) or vice versa as this can create glare, seem to flash or appear to vibrate/move.
- Text size for paragraph text never goes below 16px and has a contrast ratio of 4.5:1 or higher.
- Large text (20px and above) has a contrast ratio of 3:1 or higher.
Color perception accommodation
Don’t use color as the only means of conveying content.
- A status indicator cannot solely display a green or red dot to indicate being on-track or blocked. It will need text labels to reinforce the meaning for people who may experience color blindness.
- Don’t display color swatches without text labels
Large clickable target size
Encourage generous click/tap target sizes for people with motor disabilities.
The minimum size is 44x44px, but merely meeting the minimum is not the goal.
Include keyboard focus as a default in your design system along with hover, active and other states.
At a minimum, a checkbox must have the following states defined:
- Unchecked + hover
- Unchecked + focus
- Checked + hover
- Checked + focus
Responds to reduced motion settings
Reduce, pause, or eliminate animations when a device’s reduced motion settings are active.
- Replace an animated background with a still image.
- Flashy interaction effects are reduced to minimal transitions.